Since many NEW businesses fail, would I pursue my idea at financial risk to me?
2
Does keeping my own profit motivate me?
3
Do my products/service (a) create the feeling of wealth enhancement? (b) save my customer money/time? (c) bring convenience? (e) increase earning power?
4
Do I get my professional advisers to mix their financial dependence on me with relationships, from credit on their fees to invitation to invest in my business?
5
Am I able to place trust in those I do business with?
6
In business, do I have the skill to differentiate between luck and judgement?
7
Do I fully understand the factors that encourage and discourage demand?
8
Can I distinguish between secured/unsecured borrowing? assets/liabilities?
9
Do I understand the value of goodwill?
10
Do I recognise the importance of cashflow for business survival?
11
Do I have the ability to recognise when to quit an unprofitable business?
12
Can I articulate and orchestrate my ideas and inventions to customers?
13
Do I seek information from and about markets, customers and competitors?
14
Would I set up in business despite financial inconvenience/personal upheaval?
15
Am I secretive about my ideas until they are fully researched and formed?
16
Do I have "fire in my belly" shown by my eyes and heard from my mouth?
17
Am I prepared to lose money while I try to establish my business, even if people around me feel troubled?
18
Would I install new technology to improve productivity if it caused disruption?
19
Do I have tenacity and determination to drive my organisation through critical mass towards sustainability?
20
After reaching critical mass, would I sell the business to move on to bring my next idea to market?